Blog

A Cultural Look at Why Presence Sometimes Matters More Than Performance A woman in her twenties once shared a quiet trick she picked up at her company: "When I leave the office, I make sure to leave my computer on. That way, it looks lik...

Why are so many young Japanese women carrying Dior and Louis Vuitton? If you walk through Tokyo or ride the train in Japan, you’ll likely notice something curious: high school or college-aged girls casually carrying Dior, Chanel, or Loui...

From Fashion to Food to Everyday Tech — What Makes Japan So Fascinating Right Now ① Retro Meets Future: The Y2K Fashion Revival Y2K stands for "Year 2000" — and in Japan, styles from the early 2000s are making a huge comeback among Gen Z...

5 Japanese Foods That Trick Your Brain (In a Good Way) Japan is full of culinary surprises—but not the kind you’d expect.In this article, we’re diving into five foods that look like one thing, but taste completely different—in a fun, bra...

“Are Japanese trains really always on time?”“Do vending machines actually exist on every corner?”“No tipping at restaurants—and still great service?” If you’ve ever wondered these things, you’re not alone—and yes, they’re all true! Hi, I...

Convenience stores in Japan are snack heaven.We tried this season’s limited-edition treats — don’t miss these tasty gems!

Gentle, effective, and trusted by locals — Japan’s skincare is on another level.Here are five must-try items for glowing skin, even for sensitive types.

From portable humidifiers to USB warmers, these small home gadgets are uniquely Japanese.They’re cute, clever, and incredibly practical — perfect for travel or daily use.